Toyota & Nissan at SEMA 2026: Snowhunter Concepts, Crown Signia GT-S, Frontier RONIN and More

Toyota and Nissan both arrive at the 2026 SEMA Show (Las Vegas Convention Center, Nov. 3–6) focused on adventure. Toyota is bringing a five-truck winter lineup called Snowhunter and a lowered, widebody Crown Signia GT-S. Nissan is showing three off-road concepts: a twin-turbo Frontier, a retro Pathfinder and a safari-style Armada. Here is every confirmed detail, straight from the manufacturers.

Toyota Snowhunter concept family

Toyota's Snowhunter concepts show how its body-on-frame trucks and SUVs could be set up for deep-snow travel. CALTY Design Research in Ann Arbor, Michigan, led the design. All five builds share bespoke Snowhunter camouflage and badging, gloss-black accents, white powder-coated snow tracks, Rigid lighting, and lift components from Toyota Genuine Parts and TRD.

Tundra Snowhunter

Built as a mobile basecamp, the Tundra gets a CALTY-designed Toyota TrailLift Pro Rack System Concept. Its articulating top rack lowers so you can load bikes, kayaks and canoes more easily. The truck also has TRD rear billet control arms, a Predator Step and extra lighting.

Tacoma Snowhunter

The Tacoma is the nimble, trail-focused build. It has snow tracks, a roof rack, a full-length bed rack with MOLLE panels, an awning, cargo storage, recovery gear and bed lighting.

4Runner, Land Cruiser and Sequoia Snowhunter

The 4Runner gets Toyota Genuine rock rails, a Prinsu roof rack with accessory panels and a Thule Pulse 2 cargo box. The Land Cruiser adds Toyota Genuine rock rails and skid plates, a Prinsu rack and a Thule SnowPack ski rack. The Sequoia has a TRD front skid plate, Toyota Genuine cast-aluminum running boards, a Prinsu rack and a Thule Pulse 2 cargo box.

Toyota Crown Signia GT-S Concept

Built by the Toyota Motorsports Garage, the Crown Signia GT-S turns the 2026 Crown Signia into a grand tourer. It gets fully integrated widebody fenders, reshaped headlight surrounds with red accents, a revised rear and an aero package with trapezoidal exhaust tips. The paint is a custom dark gray metallic with added flake. One-off MCS coilovers drop it nearly five inches lower than stock. It uses brake calipers adapted from the Lexus RX 500h F SPORT and special-built 21-inch HRE wheels with 295-mm tires, which Toyota estimates give about 20% more contact patch. Inside, the front seats are heavily bolstered with red accents.

Nissan Frontier RONIN Concept

RONIN means "masterless warrior" in Japanese. Nissan's build sheet adds twin turbos to the Frontier's 3.8L VQ38DD V6: a custom rear-mounted R35 GT-R NISMO twin-turbo system with ECUTEK engine management, a front-mount intercooler, dual off-road intakes and a NISMO Off Road exhaust with 3-inch cutouts. Nissan hasn't published a horsepower figure. Nissan TITAN suspension parts, a rear axle swap and CJD Racing long-travel components add more than 4 inches of lift and 12 inches of width, with 14 inches of travel. The truck runs on Bilstein Black Hawk M 9400 70-mm 4-way adjustable coilovers, prototype NISMO ASCEND 17x9 beadlocks and 35x12.50R17 Yokohama Geolandar X-AT tires. Stopping power comes from 6-piston front calipers on 335x32mm two-piece rotors. NISMO Off Road gear includes rock sliders, a roof rack, 6-inch and 4-inch lights and a spare carrier.

Nissan Pathfinder XE-V6 Concept

Built for the Pathfinder's 40th anniversary, the XE-V6 is a tribute to the first-generation WD21 model. It wears red paint with black, charcoal and silver stripes. Under the hood is the Rock Creek package's 295-hp, 270 lb-ft V6 with a prototype NISMO cat-back exhaust. The build adds a custom 4-inch lift with cradle spacers and prototype NISMO 18x9 AX-5 wheels on 285/75R18 Yokohama Geolandar M/T G003 tires. It also gets high-clearance bumpers, rock rails, skid plates, a roof rack with four 6-inch NISMO Off Road lights, a swing-out tire carrier and a WARN M800S winch.

Nissan Armada Jungle Patrol Concept

The Armada Jungle Patrol is a tribute to the Patrol's safari heritage. It has an open roof with a tubular roll cage, inward-facing bench seats with harnesses and a jungle-inspired livery. Power comes from the stock 425-hp, 516 lb-ft 3.5L twin-turbo VR35 V6 with a prototype NISMO cat-back. The build adds a widened track with CJD long-travel suspension and adjustable remote-reservoir bypass coilovers. It rolls on prototype NISMO 18-inch AXIS beadlocks with 37x12.50R18 Yokohama Geolandar G003 M/T tires. Tubular steel bumpers, custom flares, NISMO rock sliders and roof-mounted NISMO 6-inch lights complete the build.

Nissan's three trucks are in booth 21521, Central Hall. Nissan says these concepts are not for sale, but some of the NISMO and Nissan accessory parts may be available through dealers.

Videos

Toyota has posted an official Crown Signia GT-S video (Signia_GTS_HD) on its Crown Signia GT-S press page. Toyota says more SEMA build details arrive November 3 at 8 a.m. ET on its newsroom. Nissan's videos are on its official YouTube channel.

Photo gallery

All gallery photos: Toyota (Snowhunter and Crown Signia GT-S) and Nissan (Frontier, Pathfinder and Armada). Official manufacturer media images.

Build your own: shop the look

Lift kits, lighting, racks, armor and long-travel coilovers are what make these concepts work, and we carry them for Toyota and Nissan trucks:

• Toyota Tundra parts
• Toyota Tacoma parts
• Toyota 4Runner parts
• Land Cruiser and Sequoia parts
• Nissan Titan, Frontier and Xterra parts
• Nissan truck suspension
• Rigid Industries lighting
• Light bars and cubes
• Roof racks
• Bed racks
• Lift kits
• Coilovers
• Skid plates
• Body armor and rock rails
• Winches and hitches

FAQ

What are the Toyota Snowhunter concepts?

Five winter-exploration builds (Tundra, Tacoma, 4Runner, Land Cruiser and Sequoia) designed by CALTY. They share white powder-coated snow tracks, Rigid lighting and Toyota Genuine/TRD lift parts.

Is the Crown Signia GT-S going into production?

Toyota calls it a special project prototype and has announced no production plans.

How much power does the Nissan Frontier RONIN make?

Nissan hasn't released a number. It confirms a twin-turbo 3.8L V6 with an R35 GT-R NISMO-based turbo system.

Can I buy the Nissan SEMA concepts?

No. Nissan says all three are concepts and not for sale, though some NISMO and Nissan accessory parts may be available through dealers.

Where are Toyota and Nissan at SEMA 2026?

At the Las Vegas Convention Center, Nov. 3–6. Nissan is in booth 21521, Central Hall.

Sources

• Toyota: Toyota Unleashes Snowhunter Concept Family for 2026 SEMA Show (Oct. 27, 2026)
• Toyota: Toyota Reimagines Crown Signia as GT-S Performance Concept (Oct. 28, 2026)
• Nissan: 2026 SEMA Frontier, Pathfinder and Armada concepts (Nov. 2, 2026)
• Nissan build sheet: Frontier RONIN, Pathfinder XE-V6, Armada Jungle Patrol

Concept vehicles use parts and accessories that may not be available and may not be street legal. Details come from manufacturer releases.